Welcome to the Summer Camp Leadership blog. For those of us who lead summer camps, making a positive difference in the lives of young people is our passion. Turning that passion into a reality, however, takes more than the ability to lead songs, teach archery or plan craft projects. Creating camp experiences that truly transform lives takes leadership. Leadership that creates a vision for the future, leadership that inspires and engages others, leadership that remains focused and stays the course. My hope is through this blog you'll find ideas, inspiration and tools to help you be a great summer camp leader.

Wednesday, April 25, 2012

The Apple Store Experience

 Carmine Gallo, has written a book called The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. The Apple Store is the most profitable retailer in America, generating an average of $5,600 per square foot and attracting more than 20,000 visitors a week. Gallo identified the following characteristics that set the Apple store apart:
  1. Stop selling stuff - sell the experience & a lifestyle
  2. Enrich lives - help people learn how to use products to improve their lives
  3. Hire for smiles - focus on friendliness & building relationships
  4. Celebrate diversity - hire staff that reflect diversity of customers
  5. Unleash inner genius - teach customers something new 
  6. Empower employees - give staff the power to please customers
  7. Sell the benefit - answer the question...how does this help me
  8. Create multisensory experiences - make it fun and interactive
  9. Appeal to the buying brain - create a neat, uncluttered & well organized space
How could your camp apply the lessons of the Apple Store?