Bob Kelleher argues in his book Creativeship that the traditional model of leadership is outdated. He proposes a new model he calls creativeship. He defines it as as the creation of sustainable cultures and business models. Creativeship allows organizations to compete and thrive in the world of unprecedented technological advances, shifting economic drivers, changing workforce demographics, and vastly different motivational drivers with Gen X. Creativeship involves a number of priorities including:
Purpose. Articulating both their “what we do” and their “why we do it.”
Engagement. Developing employees who share the organizations values and are passionate about their work.
Performance. Creating sustainable cultures of performance at both the organization and individual level is key.
Innovation. Continuing to evolve their product or service, or internal processes.