Dooley labelled this group the iY Generation. As described by Dooley, this group exhibits four characteristics:
- Overconnected - poor social skills and low emotional intelligence
- Overprotected - raised by risk adverse parents, schools and society
- Overserved - overinflated opinion of their own importance
- Overwhelmed - challenged by decisions and problems of day-to-day life
- Belong before believe - focus on belonging and relationships
- Experience before explanation - capture their imagination first
- Cause before course - sell the big picture, overarching goals
- Play before pay - want results without effort so find short term results
- Use not used - create environment where their ideas matter