Welcome to the Summer Camp Leadership blog. For those of us who lead summer camps, making a positive difference in the lives of young people is our passion. Turning that passion into a reality, however, takes more than the ability to lead songs, teach archery or plan craft projects. Creating camp experiences that truly transform lives takes leadership. Leadership that creates a vision for the future, leadership that inspires and engages others, leadership that remains focused and stays the course. My hope is through this blog you'll find ideas, inspiration and tools to help you be a great summer camp leader.

Wednesday, January 4, 2012

Making Your Ideas Stick

Too often we share important ideas with our campers, staff or other important groups that just seem to go in one ear and out the other. Chip and Dan Heath developed a easy to use framework in their book Made to Stick that I use regularly to help when I'm trying to get the ideas I'm communicating to stick. 
  • Pay attention - Unexpected
  • Understand - Concrete
  • Believe and agree - Credible
  • Care - Emotional
  • Act - Stories 
To use the framework, first determine your purpose and then adapt your message. For instance, if I'm trying to get an audience's attention I'll want my message to contain the unexpected. On the other hand, if I'm most concerned with my audience caring about my ideas, I'll include emotional elements. Try this simple tool to improve your communication.